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L'shana Haba'a B'Yerushalayim -"Next Year in Jerusalem" These words are part of the traditional Haggadah. Our ancestors have been saying them for generations with the hope of making it to the physical place of Jerusalem and to the spiritual place of Jerusalem. When my family recites…
We have fabulous volunteer leadership at the Federation. This past week, in a conversation with our current Chair of the Board Lou Plung, he and I discussed how we can better inform our donors about the impact we are having with their dollars.
One of the things I’ve learned about marketing is the concept of “direct response”. A business does not typically invest dollars in advertising so you just know their name, they want you to take an action which will have you purchasing their product. Think about it as you drive…
I am getting so excited to be in Israel this summer on the Jewish Federation Centennial Mega Mission. An experience on Wednesday heightened that excitement.
Last week, our Federation interacted with over 250 of our donors who spend a good part of their winters in Florida. We held events in Boca Raton, Naples and Sarasota/Longboat Key. It was fabulous to be with such committed contributors to our community and for them to hear from Dr. Ron…
